It’s hard to find…

It’s hard to find. Hard to earn. Easy to burn.

Some things aren’t meant to be found easily. They demand time, risk, and a few burned bridges — or bills.

PERFUME here was never about scent. It’s a metaphor. about value. About how hard we work for what fades too fast.

The contrast between earning and “burning” is the fragrance itself — invisible, powerful, impossible to fake.

Hard to earn, easy to burn — that’s not just the line — it’s the truth every adult learns eventually. And like this perfume, that lesson… is hard to find. We chase what glitters, trade hours for things that fade, and call it progress.

But somewhere between the work and the reward, there’s a truth we keep forgetting: what’s hard to earn always costs more than money.

This piece is about that space — the moment when value turns fragile. When effort meets desire.

When beauty starts feeling expensive, even if it’s not for sale.

It’s not a story about wealth.

It’s about worth. Hard to earn. easy to burn.

Watch short movie here: https://www.ai-creator-21000.com/videos

I’m not stock. I’m stories.